Why SEO Is Important?
You have a physical store, and suddenly the world is hit by “cat flu” (a pandemic we never anticipated). The government once again imposes restrictions, as this cat flu is highly contagious and deadly.
Without further ado, you set up the most beautiful website you have ever seen.
However, keep in mind that every retailer is going through the same challenges as you. Let’s say you sell pet food, and many other retailers sell the same items.
Now, you search “pet food,” but your website is nowhere to be found. You keep wondering: “How can my website appear when people search for ‘pet food’?” Your question is the key to why SEO is important.
Now, let me give you a real example of the search term “pet food” in Malaysia. By the end of this article, you’ll be able to conclude that appearing as the first result on the first page is the best thing that could ever happen in your life (aside from marrying your school crush).
How Much Can You Earn Monthly by Ranking #1 on Page 1?
Data for Pet Lovers Centre Malaysia
- Monthly visitors: 150
- Conversion rate: 1.5%
- Average order value (AOV): MYR 200
- Profit margin: 30% (after deducting COGS and other expenses)
Calculation:
- Monthly Sales = Visitors * Conversion Rate * AOV
- Profit = Monthly Sales * Profit Margin
For “Pet Lovers Centre Malaysia”:
- Monthly Sales = 150 visitors * 1.5% * MYR 200 = MYR 450
- Monthly Profit = MYR 450 * 30% = MYR 135
Data for PetSupply.my
- Monthly visitors: Let’s assume 100 (since specific traffic isn’t mentioned and it appears less popular)
- Conversion rate: 1.5% (same as the first example for consistency)
- AOV: MYR 200 (assuming similar pricing and customer behavior)
- Profit margin: 30% (consistent with the first example)
Calculation:
- Monthly Sales = Visitors * Conversion Rate * AOV
- Profit = Monthly Sales * Profit Margin
For “PetSupply.my”:
- Monthly Sales = 100 visitors * 1.5% * MYR 200 = MYR 300
- Monthly Profit = MYR 300 * 30% = MYR 90
Can you see the difference between the first and the second place? The difference is MYR 45 per month!
Conclusion
Now, MYR 45 may not seem like a significant amount, but think about it over a year, or even 10 years! The total is a whopping MYR 5,400—that could get you a 55-inch Sony TV!
Ranking #1 doesn’t directly bring you extra income, but it builds trust. This trust is crucial for Gen Alpha, Gen Z, and Millennials because they were born in the internet era. They are the primary sources.
Think of SEO as an investment, like real estate—a kind of digital real estate, like having a shop in the KLCC area, but in the digital world where crowds are constantly flocking. Imagine your shop is the front door of KLCC. Yeah, the dream scenario.